The coaches have been doing this for awhile, so we sometimes forget that you might be just kicking off your own Box Lunch Lifestyle. (Our bad.)
Here it is in a nutshell:
Box Lunch Lifestyle is a common sense practice for a more satisfying life built on better food and better ways to spend your time during your weekday lunch break. Eat food you make yourself for 15 minutes, then spend 15 minutes making progress on that thing you've always said you wanted to do. Your 30-minute lunch break can turn an ordinary day into an actual turning point. If you can change your lunch, you can change.
If you send this to your friends or coworkers, we'd love to hear what they think, too.